Click download or read online button to get british rail corporate identity manual book now. British rail manual the corporate identity manual republished. I recently purchased the british rail corporate identity manual 1. Binder 1 not numbered, issued in july 1965, contained information on basic elements symbol, logotype, lettering and colour. This book will celebrate british rails identity in its entirety not only its distinctive symbol.
The majority of british rail flags were presumably made from one piece of fabric rather than right reading both sides. Engaged in an ambitious upmarket strategy, air france sought to reassert itself as the global standard for premium travel, offering a luxurious inflight experience through attentive service and highquality products. Epic levels of obsessive behaviour abound in the guide, which dates back to 1965, and some of the pictograms are a delight. British rail corporate identity manual 10 photos and 1 video 365 views. The manual british rail corporate identity manual british.
A new book recalls a time when civil authorities urged citizens to prepare for a threat from the east. The double arrow logo survived the demise of british rail and is employed as a generic symbol denoting railway stations under the national rail brand. The british rail corporate identity manual is a corporate identity guide created in 1965 by british rail. This book collects the many individual sheets of the original 1965 british rail corporate identity manual into a unique singular volume. The british rail corporate identity manual comprised four volumes, using the multo 23ring binder system. British rail corporate identity manual project we love london, uk graphic design. The four binders were issued in three installments. The muchanticipated british rail corporate identity manual. Feb 15, 2011 design historian steven heller talks about how he unearthed the nazi partys official design and branding guidebook, which sets rules for virtually every flag and insignia hitler used. Funded via kickstarter, the book showcases the national rail services entire 1965 graphic identity by design research unit including its enduring. Designing inspired style guides presentation slides and. British rail architecture design and environment corporate flexibility, corporate stability.
British rail corporate identity manual by wallace henning. The book will also feature a foreword by builds founder and creative director michael c place, introduction by tony howard, former head of. By andrew robertson the book nuclear war in the uk, already in its second printing, has been a surprise hit of the christmas election season, writes andrew robertson. Official website to buy the high specification reproduction of the original 1965 british rail corporate identity manual published in a book.
This book collects the many individual sheets of the original 1965 british rail corporate identity manual into a unique singular volume foreword by michael c place, creative director and founder of build. See more ideas about british rail, british and national rail. It was conceived in 1964, and finished in july 1965 by. A high spec reproduction of the iconic british rail corporate identity manual, now funding on kickstarter. See more ideas about brand guidelines, brand manual and brand guide. Despite its nationalisation in 1947 as one of the commanding heights of the economy, according to some sources british rail was not profitable for most if not all of its history. At london bridge, therefore, it is presumably the double arrows with the upper arrow pointing towards the wall which are correct. The unlikely resurgence of vintage graphics standards manuals. Funded via kickstarter, the book showcases the national rail services entire 1965 graphic identity by design research unit including its enduring double arrow logo by gerry barney. With full agreement from the department of transport. A journey by design brian haresnape littlehampton book services ltd, 1983 isbn10. Amazing as it is to be nostalgic for british rail, here we are. In 2015, henning launched a kickstarter campaign to republish the british rail corporate identity manual. Outside of museums, archives and private collections, this is only physical form of the manual.
Theres a corporate identity manual, a typeface, and a considerable library of further reading. Oddly, i couldnt find any reference to ticket design. The common elements that run right through the book are how the logo should be treated and the use of the. In 2014, unit editions published manuals 1, a compendium of corporate identity manuals from the 1960s and 1970s, thinking it would appeal to a very small subset of graphic designers. The iconic british rail corporate identity manual is back on track. National railway museum brcim1 the double arrow logo from the fourvolume br corporate image manual. In short, it is a superb facsimile compendium of four br corporate identity manuals that were originally issued between 1965 and 1970. British rails doublearrow logo, by the design research unit. This, to us, is true for any design book that appeals to a niche audience reachable onlinewhether the book is about architecture, fashion. My fair lady london bridge station, london, uk the beauty. This publication is the only printed full collection of the british rail corporate identity manual.
British rail corporate identity manual british rail manual. In 1964 the design research unit britains first multidisciplinary design agency founded in 1943 by misha black, milner gray, and herbert read was commissioned to breathe new life into the nations neglected railway industry, the corporate image of which had remained largely unchanged after its nationalisation in 1948, a reflection of a largely. Corporate identity manual the british rail corporate identity manual comprised four volumes, using the multo 23ring binder system. This book celebrates british rails identity in its entirety not only its distinctive symbol but its full graphic design programme, from detailed specimens of the famous rail alphabet typeface to the livery of the intercity 125, says henning. Wallace henning british rail corporate identity manual people of. Darren wall art director and creative consultant darren. It can be helpful to see the various grids, layouts, and details included in the style guides designers prepare for clients. British rail certain members of the creative bloq team have spent hours poring over the british rail corporate identity manual and its easy to see why. Funded by kickstarter and curated by londonbased graphic designer wallace henning, this project was a real labour of love, and it shows through on every page. The british rail corporate identity manual is a set of four. British rail corporate identity manual this book collects the many individual sheets of the original 1965 british rail corporate identity manual into a unique singular volume. It is such a pleasure to browse through but it is basically the same pages that are posted on the doublearrow website. Wallace henning is raising funds for british rail corporate identity manual on kickstarter.
British rail corporate identity manual kickstarter. It was conceived in 1964, and finished in july 1965 by british rail s design research unit, and introduced british rail s enduring double arrow logo, created by gerald barney and still in use today as the logo for national rail. Taking the convention from the british rail flags detailed in brs corporate identity manual, the upper arrow should point towards the affixing point pole. Nov 15, 2016 the british rail corporate identity manual has been reproduced and published by londonbased graphic designer wallace henning. Brandimage developed a comprehensive brand identity program to completely overhaul all customer touchpoints based on air frances focus on providing a pleasurable and elegant.
British rail corporate identity manual in much the same vein, this reproduction of the british rail corporate identity manual is much more widely available. Leaves on the lines, the wrong kind of snow, and soggy stale sandwiches never really helped british rail become a brand that was truly loved by the nation. See more ideas about typography, grid system and branding design. Tony howard on the british rail corporate identity manual on. The information has been sourced from various collections with assistance from nick job, a custodian of the british rail corporate identity manual and produced with agreement from the department of transport.
Nov 21, 2015 british rail corporate identity manual. Interest in design systems has also meant that reproductions of corporate design manuals have become popular. This book celebrates british rail s identity in its e. How a legendary brand guideline manual was reborn creative bloq. British rail corporate identity manual corporate identity manual ethnic identity the native british corporate identity nhs construction projects corporate identity and signage health service circular logotype. A high spec reproduction of the iconic british rail corporate identity manual.
British rail corporate identity from 19651994 hacker news. Nov, 2012 it can be helpful to see the various grids, layouts, and details included in the style guides designers prepare for clients. British rail corporate identity manual by wallace henning kickstarter. A covertocover exploration of the most powerful object of our time. The nasa graphics standards manual describes the design of everything from a business card to the branding on a booster rocket. Darrens expertise in self publishing and experience with kickstarter meant that there was no one else i would have wanted to undertake my british rail corporate identity manual project with.
Buy british rail corporate identity manual by wallace henning, michael c. Design historian steven heller talks about how he unearthed the nazi partys official design and branding guidebook, which sets rules for virtually every flag and insignia hitler used. Introduction by tony howard, former head of design at british rail. In the uk, bombardier employs 4,000 people, comprising around 2,000 at derby including over 400 specialised engineers, almost 1,000 in london, and our rail control solutions engineering and manufacturing facility at plymouth produces products for the uk and for export. Foreword by michael c place, creative director and founder of build.
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